Alfaparf Pigments Direct Color Cream

Alfaparf Milano Professional Pigments Direct Color Cream is a range of high-impact direct colour creams designed to deliver intense colour on bleached and very light hair, while also allowing you to add beautiful tones and reflections to natural or coloured hair.

Available in six vibrant shades — Velvet Magenta, Astral Purple, Pop Pink, Bright Yellow, Radiant Red and Ocean Blue — the colours can be mixed together to create customised shades and unique colour results.

Why you’ll love it:

• Intense, vibrant colour for bleached and very light hair

• Ideal for adding tones and reflections to natural or coloured hair

• Mixable shades for creative, customised colour results

• Can be combined with Color Lab to create softer pastel shades or reduce colour intensity

• Formulated with Meadowfoam Oil to help leave hair feeling soft, lightweight and shiny

• Contains Dimethylglucamine, a naturally derived ingredient that helps regulate pH and support the hair fibre

• Vegan formula, made without ingredients of animal origin or derivation

• Designed to leave hair soft, conditioned and radiant after colouring

How to use:

For an intense colour result, apply directly to damp, freshly shampooed, light or very light blonde hair and process for approximately 10–20 minutes, depending on the desired intensity.

To add tone to natural or coloured hair, apply directly to dry hair and process for approximately 10–40 minutes, checking the colour regularly.

For pastel results or to soften the intensity, mix with Alfaparf Milano Professional Color Lab.

Always follow the manufacturer’s technical instructions and carry out the recommended allergy test before colouring.

Available shades:

Velvet Magenta
Astral Purple
Pop Pink
Bright Yellow
Radiant Red
Ocean Blue

Professional-quality colour. Unlimited creativity.