Wella Professionals Ultimate Color Shampoo 1Lt

Wella Professionals Ultimate Color Shampoo offers gentle cleansing to minimize washing color away* while detoxing hair from color-distorting metals. The formula leaves scalp feeling soft and cleansed and moisturizes hair.

Haircare Benefits

• Gentle cleansing to minimize color fade
• Color vibrancy for up to 10 weeks
• 73% consumers agree scalp comfort is improved after 1st use
• Helps to detox hair from color-distorting metals
• Revitalized hair from first wash

Formulation Highlights

• Patented technology and adaptive technology with AHA and Omega 9 to strengthen and rebuild the hair inside and out
• For all hair types and textures: fine, medium, coarse, straight, wavy,
  curly, coily, zaggy, thick, oily
• Dermatologically tested
• Vegan / Formulated without animal derived ingredients
• Color safe
• Committed to no animal testing*

*vs non conditioning shampoo 

*when used as part of the ULTIMATE REPAIR routine

Key Ingredients: AHA, Omega-9, Metal Purifier technology