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Perming & Straightening

The Hair & Beauty Company offers a wide variety of Perming & Straightening products from a number of brands:

Acclaim, Lisap, PP Professional Products and Schwarzkopf

Perming & Straightening

A permanent wave, commonly called a perm or “permanent”, involves the use of heat and/or chemicals to break and reform the cross-linking bonds of the hair structure. The hair is washed and wrapped on a form and waving lotion or ‘reagent’ is applied. This solution reacts chemically softening the inner structure of the hair by breaking some of the cross links within and between the protein chains of the hair. The hair swells, stretches and softens, then molds around the shape of the form.

Hair straightening is a hair styling technique used since the 1890s involving the flattening and straightening of hair in order to give it a smooth, streamlined, and ‘sleek’ appearance. It became very popular during the 1950s among black males and females of all races. It is accomplished using a hair iron or hot comb, chemical relaxers, Japanese hair straightening,[1] Brazilian hair straightening, or roller set/blowdryer styling. In addition, some shampoos, conditioners, and hair gels can help to make hair temporarily straight.