Why Style My Hair Pro by L’Oréal?

I want to be blond.

I want my hair to be done in the same color as a celebrity.

I will do my hair pink.

Will it suit me?

How many of us hear it from friends, customers or even thinking about yourselves. And the results….. not what you expected?

Now you can try different hair colors in real-time thanks to the L’Oréal Professionnel 3D hair makeover app Style My Hair!

The app allows you to “try on” an almost unlimited number of hair colors and styles using augmented reality; from ash brown to dark purple. Forget worrying about what a new color might look like, now you can know exactly what to expect, and even discover color options you might not have previously considered…

Available in 79 countries for download on the App store, and to the Play store for Android, the Style My Hair app is also offered as an in-salon service. This allows stylists to offer their clients a truly in-depth consultation in order to find, and try out, the perfect color. The result: clients feel confident and beautiful even before their new hair color.

L’Oréal Professionnel International General Manager, Marion Brunet, said “Artificial Intelligence on hair color is a great opportunity for L’Oréal Professionnel since it allows us to go one-step further into personalization. Style My Hair now provides every user with very realistic results, in real-time, and this will transform the diagnosis experience in hair salons.”

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