Wella Illumina Color Opal Essence
Wella Illumina Color Opal Essence -a new shade family of five opalescent no-depth shades, to give a metallic milky sheen with warm and cool light reflections.
Used alone or mixed with Illumina Color, Opal-Essence opens up new color territories.
In Wella Illumina Color the light is reflected with the same hue throughout. In Wella Illumina Color Opal Essence, depending on each bend of the hair, the light is reflected with warm or cool hues.
These new shade formulas were possible by leveraging for the first time our proprietary artificial intelligence, Revelation™ process.
Understanding the untapped color desires of our leading hair artists via real-time on-screen simulation, Revelation™ helps to translate their color desires into a shade formula.
The artificial intelligence/Revelation™ algorithm assesses thousands of dye combinations in a short period of time – vs. few formulation strategies by an experienced human formulator. This way it captures the artists’ color desire with the precision of computer technology.