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L’Oreal Metal Detox

4th June B2B B2C

L’Oreal Professionnel’s newest innovation has arrived!

Serie Expert Metal Detox boasts 9 patents and years of research into creating this breakthrough product!

Metal Deposits can get left in your hair from water passing through pipelines that have eroded over the years. Over time these metals accumulate in the hair, such as copper, and can impact your in-salon color services and result in you not seeing your color in the true high definition that it should be. Not only that but it can result in your hair being more prone to breakage

.v metal inside

The miracle ingredient in all this is Glicoamine. This molecule is light enough to penetrate to the metal within the hair fiber and trap and neutralize the metal. Allowing the anti-oxidant to do its job.

v discovery glicoamine

Charlotte Feltin – Head of L’Oréal Haircare Laboratories

Thanks to our collaboration with the worldwide authority on metal, Ioannina University, we indentified a perfect molecule: Glicoamine. It is the only active agent small enough to trap and neutralize metal inside the fiber. Fiber integrity is preserved, color is mastered, and the oxidant gets to fully do its job.

In the L’Oreal Prodessionnel Metal Detox range, there are 3 hero products!

Cleansing Shampoo:
Removes any excess copper left in the hair after any color, balayage or lightening services. This shampoo will help to maintain your color while also being nourishing and reconstructive to your hair. Your hair will be left feeling silky soft and lightweight with a gorgeous shine. This shampoo is particularly ideal if you live in an area with a lot of hard water which may over time discolor the hair. For a cleansing shampoo, the hair feels like silk and not dry or matted in any way. The scent of these products is also gorgeous! L'Oreal Professionnel Serie Expert Metal Detox Shampoo 1.5l
Metal Detox Hair Mask:
The hair mask is the perfect companion to the metal detox shampoo. This mask is highly nourishing and should be left on the hair for a minimum of 5 minutes to see results. The mask has a thick creamy texture and helps prevent new metal particles from returning to the hair. L'Oreal Professionnel Serie Expert Metal Detox Mask 250ml
Pre Treatment Spray:
This spray is applied to the hair while it is dry before color is applied. Let the product soak down and then proceed to apply color. The level of metal in hair varies depending on hair porosity and on water quality. This patented technology is concentrated with Glicoamine 10% a molecule small enough to penetrate INSIDE the fiber. L'Oreal Professionnel Serie Expert Metal Detox Pre Treatment Spray

3 Steps Protocol in salons:

Step 1: Metal Detox Pre-Treatment neutralizes excess copper. Used before any colour, balayage or lightening service.
Step 2: Metal Detox cleansing cream cleanses hair after the service.
Step 3: Metal Detox protective treatment helps prevent new particles from coming back.

The protocol has been co-created with L’Oreal Professionnel Partner hairdressers: Charlotte Catherin (French balayage & color artist @charlotte_catherin), Sebastian Langman(Color, Balayage & Lightening Expert @sebastiancolorist) and Washington Nunnes (Color, Balayage & Lightening Expert @wnunnes.)

Learn more about Metal Detox on L’Oreal ACCESS.

You can currently pick up all three Metal Detox products on our online store here
Follow our social media for more hair inspo and Metal Detox transformations!